keyword research

CPA Affiliate Marketing Training For Beginners – Offervault Keyword Research

November 20, 2018 by Josh Elder

Today, I’m gonna show you how to create a themed YouTube channel in a specific niche and then build that channel eventually up to six figures.

The theme that we’re going with and the niche that we’re going with is going to be the health niche and specifically weight loss and dieting, and this is going to be a review channel where we review different new trending supplements that are being released to the market on a daily and weekly basis.

Before we begin…

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You guys may be familiar with my Real IM reviews channel. I was able to take this channel to six figures in the internet marketing and make money online niche.

You can see that there’s only around 1700 subscribers, and the view counts on the videos are between 100 and a couple thousand per video, and that goes to show you that you don’t need a lot of traffic.

You don’t need a lot of subscribers nor viewers to be successful with this method because we’re attracting people that have buyer intent.

In other words, they’ve got their credit card out and they’re ready to make a purchasing decision.

CPA Affiliate Marketing with YouTube

Contrary to popular belief that you need a ton of subscribers, you need a ton of viewers to make a lot of money on YouTube, you don’t, and I’m gonna prove that to you throughout this very case study.

I’ve taken this formula and created a multiple six-figure year business using nothing more than my laptop, a smartphone, a little microphone here, and screen sharing software.

I’m gonna show you how to deploy this inside of your own business. You’re not gonna need to show your face if you don’t want to, although that does help, but we’re gonna be doing PowerPoint slide share videos throughout this case study.

CPA Affiliate Marketing Trends

If you want to make a lot of money in internet marketing and just in general, ride the trends of what’s going on in the marketplace from the health niche to real estate to making money in general.

E-commerce is super huge right now. Affiliate marketing has always been pretty popular and it’s always trending, but e-commerce is just blowing everything out of the water right now and like Shopify, and so you can easily get in the middle of that and start selling products within that specific or even implement the training within that niche.

Tons of different ways to make money with trends from current events, niches, physical products, digital products, so on and so forth.

CPA Affiliate Marketing Niche Research

In this case, we’re going to go for the weight loss niche, and actually, the keto niche is a good sub-niche, so you can create a YouTube channel all around keto products. It could be a keto YouTube channel, but this is going to be more of a general YouTube channel based around weight.

What I’m gonna do is I’m gonna click on weight loss here and I’m going to write down a few keywords on video for you. In other words, a keyword, of course, is just something that somebody’s typing into the search engine, so in this case, we need to understand the buying process of a consumer.

If somebody’s looking to lose weight, they’re gonna go to YouTube and they’re gonna type in how to lose weight or how to lose belly fat or how to get fit.

Typically, those type of people, they’re free information seekers.

CPA Affiliate Marketing Keyword Research

They haven’t yet gone down the pipeline to a point where they’re ready to buy something. They’re still in the research phase, and then what happens is they slowly inch closer and closer and closer to an actual product that they can purchase that’s going to help them lose weight, so that’s when they go and they type things like Nutrisystem review, Phen375 review, KouTea review, UltraMax Garcinia review, so on and so forth.

What we wanna do is we want to create a list of PNKs, in other words, Product Name Keywords. Write down just as many different products as we can that are on this page, and it looks like I wrote down quite a few.

Next, we want to create content around new videos because when we do this, it’s gonna be easier to get views. It’s gonna be easier to rank and we’re gonna make a lot more money a lot quicker, so the idea here is we’re gonna be creating reviews these specific product name keywords.

Then, what we’re going to do is rank at the top of the search engine. When somebody goes to the video and then they click the link in the description, we can either direct them to the product that we’re doing a review on.

Or, we can direct them to a different product, so my goal is to get a video out every single day, and I’m gonna pretty much completely outsource the whole entire process.

I’m gonna show you guys exactly how I’m doing those two, as well.

CPA Affiliate Marketing with Paid Ads

When consumers are going to Bing and they’re seeing ads on South Beach Diet or Trim Pill Keto and then they go to Google, they see more ads on Trim Pill Keto and then Facebook and YouTube and they see more ads. What happens is it creates this buzz effect and people will be exposed to this new product and then they’ll go back to YouTube and they’ll look for a review on the specific product.

That’s where we come into play, so we’re sort of piggybacking off of these advertiser’s advertising dollars and we’re making money on the back end, so it’s super cool because you’re not risking really any of your money with CPA marketing.

You’re not having to do a lot of testing with Bing ads and with Facebook ads and CPV and PPV, and there’s a lot of money that needs to go into these campaigns to gather data to find out what’s working and what’s not working.

Most people that are new, they just don’t have the resources to be able to do that and so this is a great way to for somebody to start and even scale to six figures.

There’s so many products it’s ridiculous, and this is just one way of finding product name ideas.

CPA Affiliate Marketing Framework

We could also go to Bing and we can type in how to lose weight, lose weight quickly, diet pills, keywords that have to do with the products that we’re going to be creating videos around in our channel, and then what we can do, we can type those keywords into Bing.

There’s ads that show up. The paid ads are at the top and at the bottom. We can actually click on those ads and we can see what these advertisers are promoting, and we can find product name ideas by doing that.

We can read the editorial and then we click through to the actual product and say, “Okay, here’s a new product that’s not on my life.” We can go ahead and write that product down, so we’re sort of reverse-engineering the process, if you will.

I don’t recommend that you copy me. I’m doing this purely as a case study.

Typically, when you release stuff like this, people are gonna go out and they’re gonna copy it. It’s just gonna happen.

I would recommend going into your own niche.

Be resourceful.

Be creative.

That is going to separate you from the marketplace.

Don’t just be like another copycat because at the end of the day, people will buy from you versus somebody else because you’re unique in the marketplace.

For example, you have somewhat of a different sales process. Yeah, you could use a framework that works, but use a different process.

Somethings to Think About…

It’s like baking a cake and having maybe slightly a little bit more sugar and then adding maybe a dash of something else and not really following the formula to the T, if you will, and so you want to apply that same methodology when it comes to internet marketing, so just be creative.

Take what I’m doing here and innovate out of it.

Think about how you could do this differently.

How can you create your videos differently, make them more engaging and separate yourself?

What kind of personality can you bring that’s different than everybody else?

Just some things to think about.

Conclusion…

What I do is go to YouTube and we’re going to start plugging these keywords in to find out the demand of each of these specific products.

If a lot of people are searching for these products right now, we might do that or we might just take the shotgun effect, just put out a lot of content.

I’ve put out another post teaching you how to get a general idea of search the search volume of each specific Product Name Keyword.

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How To Do Keyword Research For Youtube – Video Ranking Tutorial 2018

January 24, 2018 by Josh Elder

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TRANSCRIPTION:

How To Do Keyword Research For Youtube – Video Ranking Tutorial 2018

Hey, what’s happening? Joshua Elder here and welcome back to the channel. If this is your first time here, consider subscribing by smashing that red subscribe button below. And don’t forget to tick the bell icon to receive updates on future videos that I upload when I upload them. The topic of this video is how to do keyword research with YouTube. I’m actually going to give you two ways that you can do keyword research with YouTube, so let’s go ahead and let’s dive into the content.

What Is Keyword Research

I’m assuming most of you know what keyword research is, but for those of you that don’t, it’s basically the concept where the idea of finding out what a consumer is typing into YouTube or Google. What most people are doing is they have an idea of content to create, and they really don’t know if that is a topic that’s in demand. If I’m talking about underwater basket weaving, are people actually interested in that? If I’m talking about sailing with submarines, right, people probably aren’t typing that in. What we want to do, is we want to find out the demand of a topic and then we want to supply them with an answer, right, basic economics, supply and demand. We can use keyword tools such as YouTube itself, and we can also use this other keyword tool called keywordtool.io, where going to be talking about both of these within this video.

First off, what we want to do is, we want to start with a general keyword that represents our target market. Let’s say weight loss, I always use weight loss as an example, that market as an example because it’s such a humongous market. What I’ll do is I’ll just start typing in weight loss, and as I’m typing this specific key phrase in, you’ll notice that we see weight loss, weight loss journey, weight loss transformation, weight loss motivation, weight loss tips, so on and so forth. YouTube is basically telling us what people are typing into their search engine.

How To Perform Keyword Research

What I typically do is, I start by brainstorming different keyword ideas around my specific market. What I would do is, I would write down all of these keyword here. Then as I begin to enter more keywords in the keyword phrase, you’re going to notice if I type in workout, we got workout at home, workout for men, workout routine, workout for women at home, so on and so forth. Then I would just write down all these keywords too as well. I mean you can spend hours upon hours writing down different keywords. But here’s the idea, we want to go for what we like to call long-tell keywords.

Long Tail Keywords

These are keywords that have at least five or more keywords in the keyword phrase. Now remember, a keyword is just anything that’s typed into the search engine. So weight loss workout’s a key word. Weight loss workout for beginners is another keyword. But if you notice, if there’s more keywords in the keyword phrase, it gives you more information about the customer and exactly what they want.
There’s a huge, significant difference between weight loss workout and weight loss workout for women at home. You understand that it’s a woman that’s looking for a weight loss workout, and they also want to do a weight loss workout from home or at home. These are the type of key phrases that we want to go for. For example, if it’s weight loss workout for women at home, what I would do is I would create a video around that specific keyword because YouTube is telling us that this is a keyword that’s in demand, that people are typing into the search engine.

Gathering Keyword Search Data

If you want to get more technical, what you can do is you can jump over here and I will leave a link in the description below to this specific keyword planner here, and it’s actually better than the regular free Google keyword planner, because it gives us more accurate data. It doesn’t just give us data as far as what people are typing into Goggle. When you use the Google keyword planner, you can go to obviously google.com, type in Google keyword planner, and it will pull up as the first result. Now that keyword planner is specifically for Google search engine. YouTube used to have a keyword planner for YouTube search engine, but they no longer have one, so this tool is going to be your next best bet and it’s incredible.

How To Do Keyword Research For Youtube – Keywordtool.io

If I go to this keywordtool.io, and again, I’ll link up a link in the description, so you can just go ahead and click that and come here. You’ll notice that I already typed in a key phrase, how to lose weight without exercise. What we’re going to do is we’re going to delete that and we’re going to paste weight loss workout for women at home. We found this specific long-tell keyword phrase, we’re going to plug it into the keyword tool here. Of course our country is United States, english, and then we’re going to click search, and check it out. It’s going to tell us that this specific key phrase gets 3236 searches into YouTube per month. I want you to imagine, if you’re somebody that’s a weight loss consultant that’s a possibility of over 3000 views to your video every single month.

Then what you can do is you can choose to send them anywhere you want. You can have them click a link in the description and they can go to your website. They can get access to a free report, and they can get access to a product, maybe you’re selling a product the description of your videos. There’s so many different things that you can do, and this is just one keyword amongst hundreds and thousands, hundreds of thousands, and millions of different keywords out there.

Summary

Here’s what you want to do guys, to summarize, you want to go to youtube.com, you want to pick a general keyword that represents your target market, your niche, start typing in that keyword. You’ll start to get other keyword ideas from that initial keyword, and once you find a long-tell keyword that has at least five keywords in the keyword phrase, take that keyword, head over keywordtool.io, and you want to check the demand. You’ll notice this one gets over 3000 searches.

I typically like to go for keywords that have anywhere between 1000 all the way up to 10,000 plus searches per month. If you’re just getting started out, it’d be better to go for keywords that have less search volume, because there’s less competition, and it’s going to be traditionally and generally, it’s going to be easier to rank for keywords that have less searches.

Hope you got some value from this video. Go ahead and like this video if you got a ton of value from it. Comment below if you have any questions. And I’ll also leave a link in the description, we’re actually going to detail on how to build a business using and leveraging the YouTube platform. We dive deeper into how to rank videos. What you need and your title, description, your tags of the video. We’ll go deeper into keyword research, and the difference between short-tell and long-tell, and the difference between general keywords and actually buyer keywords where people have credit card in hand ready to buy.

I’ll link up that free webinar, it’s actually a free webinar in the description below, so you’ll want to check out the resources section. And again guys, comment if you have any questions, any feedback, give me a thumbs up. Most importantly, don’t forget to subscribe to this channel. Again, I’m uploading videos on a daily basis to help you build a life and business full of freedom, passion, and fulfillment. This is Joshua Elder signing off and we will see you in the next video. Take care.

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