- Written by Josh Elder
Today, I’m going to talk about CPA marketing with Bing Ads.
We’re going to go in depth. We’re going to talk about why I decided to get into CPA marketing, exactly what CPA marketing is, and if you should actually get into CPA marketing.
What is CPA?
CPA’s an acronym for cost per acquisition, so you’re actually making money when somebody takes an action, whether they enter in an email address, whether they go to a website, whether they buy something or don’t buy something, they don’t necessarily have to buy something for you to make money.
That’s what’s so great about CPA.
Before we begin…
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It’s helped me generate a consistent 5 figures per month and helped thousands of others as well.
For example, what I’ve been doing for the past two weeks is I’ve been doing Bing Advertising and specifically PPC advertising or pay-per-click, so essentially what I’m doing is I’m placing an ad at the top of Bing search engine.
I’m actually paying to be ranked at the top. When somebody clicks on that ad, they go to what’s called a landing page. They’ll read the landing page, and this landing page is kind of like a pre-frame.
I can indoctrinate them into know a little bit more about our product, and then eventually go and purchase the product.
CPA Affiliate Marketing for Beginners with No Branding
The great thing about this is I don’t have to inject myself personally.
I can actually use testimonials of other people on behalf of the product, so I like it because there’s more analysis that’s involved in it and less branding on your part.
You’re actually branding the company and removing yourself from the process completely where with regular affiliate marketing and intent-based branding type marketing, you have to spend more time branding yourself, you have to spend more time building a relationship.
It takes time for people to really trust you and to buy from you, but when it comes to CPA marketing, you can basically bid on specific search phrases that have buyer intent.
My CPA Affiliate Marketing Case Study
Again, for example, one of the products that I’m actually selling in my CPA campaign, and we’ll be jumping in my computer in one of the future videos, and I’ll actually show you step by step on how this works on screen, but what I’m doing is I’m bidding on keywords or search phrases that have to do with helping people to stop snoring.
That’s one of the products that I’m promoting is I’m helping people stop snoring. When we’re thinking about snoring and people snoring, and we’re thinking about the customer and we’re having this snoring issue, what would I actually type into the computer to solve my problem?
First, you would probably “how to stop snoring” or “why am I snoring.” You might go down a rabbit hole.
Understanding Buyer Intent
You might find these different snoring devices, these different snoring chin straps. Then what you’ll do is you’ll go back to the search engine after you’ve done some research, and you’ll start typing in other search phrases around snoring.
Since you kind of learned about why you snore and you learned about how to stop snoring, specific devices, now what you’re going to do is you’re going to go and you’re going to type in those specific device names into the search engine.
Now, these specific device names, product name keywords, in other words, have buyer-intent, which means the person that’s entering this keyword most likely has their credit card in hand, and they’re pretty closed to making a buyer decision.
This is where we come into play as CPA marketers is we want to catch people at the end of the search versus the beginning. Let the other people educate them on how to stop snoring and why you snore.
Using PNK for CPA Affiliate Marketing
And then what we can do is we can actually get into a situation where they want to know how to stop snoring and they’re about to make a purchase on the device that’s going to help them, that’s when we want to bid on those specific keywords, those specific search phrases that are based around PNKs, or product name keywords, so when somebody’s typing in “stop-snoring devices,” “stop-snoring chin strap,” “stop-storing tools,” “stop-snoring remedies,” things of that nature, those are all buyer-intent based keywords and keywords that are based around specific products.
We would write down this keyword list of as many keywords as we can think of, aka search phrases, that people would type in around products that are based around snoring.
Does this make sense? That’s the idea of CPA marketing.
Testing CPA Affiliate Marketing Products
Now, not every single product or every single campaign that you’re running is based around a physical product. Some campaigns may be based around an email submit where you might be offering a free iPhone or a free gift card for somebody to complete a survey.
You could make money that way too as well, so they enter an email address, and they’ll pay you like sometimes 10 cents, 50 cents, $2, even all the way up to $15-plus just for a lead because they understand that on the back end if they can get a quality lead, that $15 that they’re paying you, they can take that lead and turn them into a buyer that’s worth hundreds or even thousands of dollars. That’s why they’re willing to pay you some money on the front end.
We’ll get into detail about certain affiliate networks that you could become an affiliate of, how to apply to these networks, how to get approved from these networks. I’ve got like three networks right now that I’m seriously working with.
My Numbers for this Case Study
I’ve made some decent income right around $440 or so from what I remember. That’s not profit, by the way. I’ve actually lost right around $400-500 overall in the past two weeks, but this is the testing phase. We’re still testing. We’re still trying to find those money keywords.
What happens is you start with a huge list of keywords, and you start running ads to these keywords. Some of these keywords are going to convert into buyer, some of them won’t.
What you need to do is you need to trash the keywords that aren’t working, which is what I’m finally doing now, and now I’m putting all my money into those keywords that I’ve converted.
Keyword Research for CPA Affiliate Marketing
Well, we can use tools like ClickMagick, CPV Labs. There’s tons of different tracking tools out there.
Another one I think is Prosper202 or something like that.
I use ClickMagick. I’ve been using ClickMagick for the past couple of years now. It’s one of my recommended tools.
One of the networks that I actually would recommend that you get started with is a network called peerfly.com. You want to get registered there. You can get registered for free. I don’t think they have an interview process.
Typically, with these networks, you have to get on the phone with the affiliate manager, and you have to tell them about your experience in the past, how many sales you’re generating right now, how much traffic you’re generating, and if you’re somebody that’s new, it’s hard to be able to qualify with certain affiliate networks.
Well, with PeerFly, you can actually sign up without any interview process as far as I know up to this point. It’s free to sign up. It’s quick. You’ll get pretty much instantly approved, and you can start promoting offers.
That’s the network that we’re going to start promoting offers within is PeerFly. We’ll help you set up the tracking. We’ll help you find the offers and all of that cool stuff.
Why I Am Teaching CPA Affiliate Marketing to Beginners
Well, I mentioned this a few minutes earlier. I’m doing CPA marketing because I, number one, I want another stream of income.
Number two is I like the fact that you don’t have to spend so much time branding yourself because, quite honestly, it takes work to do videos, it takes work to brand yourself, it takes work to put yourself out there and create content daily, which I will continue to do, but this was great to focus on in the intro when I wasn’t creating intros because it kind of gave me a new-found passion because I love numbers, I love analytics.
CPA marketing does require sort of an analytical mind where you have to learn how to be more analytical and read numbers and charts and things of that nature.