- Written by Josh Elder
- on November 20, 2018
Today, I’m gonna show you how to create a themed YouTube channel in a specific niche and then build that channel eventually up to six figures.
The theme that we’re going with and the niche that we’re going with is going to be the health niche and specifically weight loss and dieting, and this is going to be a review channel where we review different new trending supplements that are being released to the market on a daily and weekly basis.
Before we begin…
If you’re curious to know what’s working for me when to comes to making money online and affiliate marketing, check out my recommendation below the video…
It’s helped me generate a consistent 5 figures per month and helped thousands of others as well.
You guys may be familiar with my Real IM reviews channel. I was able to take this channel to six figures in the internet marketing and make money online niche.
You can see that there’s only around 1700 subscribers, and the view counts on the videos are between 100 and a couple thousand per video, and that goes to show you that you don’t need a lot of traffic.
You don’t need a lot of subscribers nor viewers to be successful with this method because we’re attracting people that have buyer intent.
In other words, they’ve got their credit card out and they’re ready to make a purchasing decision.
CPA Affiliate Marketing with YouTube
Contrary to popular belief that you need a ton of subscribers, you need a ton of viewers to make a lot of money on YouTube, you don’t, and I’m gonna prove that to you throughout this very case study.
I’ve taken this formula and created a multiple six-figure year business using nothing more than my laptop, a smartphone, a little microphone here, and screen sharing software.
I’m gonna show you how to deploy this inside of your own business. You’re not gonna need to show your face if you don’t want to, although that does help, but we’re gonna be doing PowerPoint slide share videos throughout this case study.
CPA Affiliate Marketing Trends
If you want to make a lot of money in internet marketing and just in general, ride the trends of what’s going on in the marketplace from the health niche to real estate to making money in general.
E-commerce is super huge right now. Affiliate marketing has always been pretty popular and it’s always trending, but e-commerce is just blowing everything out of the water right now and like Shopify, and so you can easily get in the middle of that and start selling products within that specific or even implement the training within that niche.
Tons of different ways to make money with trends from current events, niches, physical products, digital products, so on and so forth.
CPA Affiliate Marketing Niche Research
In this case, we’re going to go for the weight loss niche, and actually, the keto niche is a good sub-niche, so you can create a YouTube channel all around keto products. It could be a keto YouTube channel, but this is going to be more of a general YouTube channel based around weight.
What I’m gonna do is I’m gonna click on weight loss here and I’m going to write down a few keywords on video for you. In other words, a keyword, of course, is just something that somebody’s typing into the search engine, so in this case, we need to understand the buying process of a consumer.
If somebody’s looking to lose weight, they’re gonna go to YouTube and they’re gonna type in how to lose weight or how to lose belly fat or how to get fit.
Typically, those type of people, they’re free information seekers.
CPA Affiliate Marketing Keyword Research
They haven’t yet gone down the pipeline to a point where they’re ready to buy something. They’re still in the research phase, and then what happens is they slowly inch closer and closer and closer to an actual product that they can purchase that’s going to help them lose weight, so that’s when they go and they type things like Nutrisystem review, Phen375 review, KouTea review, UltraMax Garcinia review, so on and so forth.
What we wanna do is we want to create a list of PNKs, in other words, Product Name Keywords. Write down just as many different products as we can that are on this page, and it looks like I wrote down quite a few.
Next, we want to create content around new videos because when we do this, it’s gonna be easier to get views. It’s gonna be easier to rank and we’re gonna make a lot more money a lot quicker, so the idea here is we’re gonna be creating reviews these specific product name keywords.
Then, what we’re going to do is rank at the top of the search engine. When somebody goes to the video and then they click the link in the description, we can either direct them to the product that we’re doing a review on.
Or, we can direct them to a different product, so my goal is to get a video out every single day, and I’m gonna pretty much completely outsource the whole entire process.
I’m gonna show you guys exactly how I’m doing those two, as well.
CPA Affiliate Marketing with Paid Ads
When consumers are going to Bing and they’re seeing ads on South Beach Diet or Trim Pill Keto and then they go to Google, they see more ads on Trim Pill Keto and then Facebook and YouTube and they see more ads. What happens is it creates this buzz effect and people will be exposed to this new product and then they’ll go back to YouTube and they’ll look for a review on the specific product.
That’s where we come into play, so we’re sort of piggybacking off of these advertiser’s advertising dollars and we’re making money on the back end, so it’s super cool because you’re not risking really any of your money with CPA marketing.
You’re not having to do a lot of testing with Bing ads and with Facebook ads and CPV and PPV, and there’s a lot of money that needs to go into these campaigns to gather data to find out what’s working and what’s not working.
Most people that are new, they just don’t have the resources to be able to do that and so this is a great way to for somebody to start and even scale to six figures.
There’s so many products it’s ridiculous, and this is just one way of finding product name ideas.
CPA Affiliate Marketing Framework
We could also go to Bing and we can type in how to lose weight, lose weight quickly, diet pills, keywords that have to do with the products that we’re going to be creating videos around in our channel, and then what we can do, we can type those keywords into Bing.
There’s ads that show up. The paid ads are at the top and at the bottom. We can actually click on those ads and we can see what these advertisers are promoting, and we can find product name ideas by doing that.
We can read the editorial and then we click through to the actual product and say, “Okay, here’s a new product that’s not on my life.” We can go ahead and write that product down, so we’re sort of reverse-engineering the process, if you will.
I don’t recommend that you copy me. I’m doing this purely as a case study.
Typically, when you release stuff like this, people are gonna go out and they’re gonna copy it. It’s just gonna happen.
I would recommend going into your own niche.
That is going to separate you from the marketplace.
Don’t just be like another copycat because at the end of the day, people will buy from you versus somebody else because you’re unique in the marketplace.
For example, you have somewhat of a different sales process. Yeah, you could use a framework that works, but use a different process.
Somethings to Think About…
It’s like baking a cake and having maybe slightly a little bit more sugar and then adding maybe a dash of something else and not really following the formula to the T, if you will, and so you want to apply that same methodology when it comes to internet marketing, so just be creative.
Take what I’m doing here and innovate out of it.
Think about how you could do this differently.
How can you create your videos differently, make them more engaging and separate yourself?
What kind of personality can you bring that’s different than everybody else?
Just some things to think about.
What I do is go to YouTube and we’re going to start plugging these keywords in to find out the demand of each of these specific products.
If a lot of people are searching for these products right now, we might do that or we might just take the shotgun effect, just put out a lot of content.
I’ve put out another post teaching you how to get a general idea of search the search volume of each specific Product Name Keyword.