- Written by Josh Elder
- on February 12, 2018
Content Creation Strategies:
How to Create Valuable Video Content Online
Hey guys, what’s going on? Joshua Elder here. Welcome back to the channel. If you haven’t subscribed already, please consider doing so. I’m always uploading videos on a daily basis, teaching you how to build a life and business full of freedom, passion, and fulfillment. And in today’s video, I think this is by far the most important topic that we can talk about when it comes to online marketing, because we know that content is king.
I’m going to show you the process that I go through, how I create quality, valuable content, and how you can do the same thing, even if you feel like you know absolutely nothing. So, let’s go ahead, and let’s dive into the content, and I will show you my exact creative process.
Okay, so let me give you the process that I use to create content. It’s actually very, very easy. For so many years, I dealt with constant overwhelm and hitting brick wall after brick wall when it came to creating content. I’d wake up in the morning, I’d pull out my notepad, and I’m like, “Okay, this is what I’m going to create this week, these are the videos that I’m going to structure, here are the topics I’m going to talk about,” and I would hit a brick wall. I’d get writer’s block. I wouldn’t know what to even begin with or what to talk about, until I finally realized and sort of changed my paradigm, and looked at content creation from a completely different light.
And it’s as simple as this:
It’s documenting versus creating. Okay? I’m going to say that again. Documenting versus creating. Most people are trying to create, and when you create, creating requires a lot of research, a lot of work, a lot of perfectionism, and a lot of times, you never get started because you’re trying to create the perfect script for every single video that you create, instead of just putting content out there and just getting it done. So, when it comes to documenting, you feel like when you are speaking on camera, it’s so much more natural, and whatever idea that you’re talking about is still fresh in your mind. Okay?
Document Your Day
So, for example, if I’m talking about creating content, right, and I just had this big realization that I could actually observe my last day, let’s … For example, what did I do yesterday? Okay, I got up in the morning, I brushed my teeth, okay, I got breakfast, I studied some personal development. I could talk about a subject on personal development that I had learned. It’s a big part of building my business and building a business online, which is what I teach. What else did I do? I studied some cryptocurrency, studied some charts, some new ICOs, some new cryptocurrency coins that are coming out. I made some trades, that’s something that I could talk about. I educated myself on how to invest in the right cryptocurrencies, so that’s another topic that I could talk about.
So, you want to make sure that you … Whatever you’re learning, right, you don’t want to reinvent the wheel. We’re always learning new things every single day, and we could be giving those new things that we’re learning, those new concepts, those new ideas, and we could be passing those ideas down to other people and teaching them in a way where we don’t feel like we’re having to pre-plan everything, right? GaryVee is a perfect example of this. If you go to his channel — I’ll link it up in the description below — go to his channel, and you take a look at some of his videos, or mostly all of his videos, he’s documenting. He’s documenting what he’s doing at work, his travels, what he’s learning on a daily basis, how he’s growing his business, different events that are happening in his life. He has it all documented on video, so he’s not like, “Okay, this week, we’re going to start with this video, and we’re going to cover this, this, this, and this in this video,” and then have to plan it out, and then write the whole script.
Content Creation Strategies: Write It Down
I mean, it’s a lot of work, and that’s what kept me from getting started, you guys. That’s what kept me from being consistent in my business. So instead of doing that, instead of scripting, I decided to begin kind of bullet-pointing what I wanted to cover, and documenting what I had learned and what I’m learning as I’m learning it. So I think this is a great philosophy to adapt when you’re creating content, so look at your last day, look at your last week, right? And a lot of times, the creative process can be difficult, especially if you’re trying to pre-plan, like, for example, “I’m going to create three videos this next week,” or “I’m going to create a video a day.” Sometimes, you try and force content just to create it, because you feel like you need to put out content consistently every day to drive viewers, and maybe drive leads and sales in your business. But that’s a wrong way to approach it, because you’ll end up putting out content that isn’t as potent, that your audience won’t like as much, and you’re kind of tarnishing your brand.
So, what you want to do is, when you’re inspired, when you’re motivated, when you have an idea, or something that you learned that just popped into your head and it’s fresh, you can just be more on purpose, jump on camera, and shoot a video right then and there, versus trying to pre-plan everything. Because if you’re pre-planning everything, you don’t know what’s going to happen over the course of the week that you could be documenting, that may be transformational for your audience, versus trying to create everything when an event that you want to talk about has yet to happen, and so you’re ending up going out there and trying to do all this research, and trying to pre-plan everything, and it just becomes a whole heck of a lot more work.
So I want to inspire you this week, what I want you to do, I don’t care if you’re creating three videos this week, if you’re creating five videos, seven videos, forget about how much content you need to create, and create content when you’re only inspired, right, and when you’re growing. When you’re growing and you’re learning things, you’re going to have more content to create, so if you’re running into a brick wall because you feel like you have no value to give to the world and no content to create, chances are it’s probably because you’re not learning, you’re not growing. So be mindful of that, be aware of that. If you’re not educating yourself daily on what’s going on in your marketplace, going on in your niche, if you’re not reading books, if you’re not studying even other YouTube videos out there, other content, that’s probably the reason why you’re not … Why you’re running into writer’s block, why you’re not coming up with new content, is because of that.
Content Creation Strategies: Conclusion
So, make sure, guys, as you go through your week, go through your days, keep in mind to document, don’t create, and you’ll find that your content flows a lot better. You’ll find that you have to script less. All my videos are pretty much completely non-scripted. I jump on video, and I speak from the heart, and I speak when things are super fresh in my mind, and when I have a breakthrough, and the content comes across a lot more clear for my audience, they get a lot more value from it, and the process is a lot easier. So, with that said, this is Josh Elder signing off. If you got value from this video, give me a thumbs-up. Comment below. What’s your creative process like? Did this video make a difference in your creative process, and hopefully overcome those obstacles that come into play when creating content? Let me know below.
Don’t forget to check out the resources section. If you want to build and grow your business using the YouTube platform, and follow just a simple script, and have nothing more than a smartphone or an iPhone or a simple web camera, and you want to generate quality leads daily, there is a link in the description that will show you how to do that. I’ve got a live webinar, and I’ve got a free book that will show you how to build a business on YouTube that gives you freedom, passion, and fulfillment in all areas of your life. Josh Elder signing off, and we’ll see you in the next video. Take care.
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