This is the first of a series of ongoing posts chronicling the crazy ideas I come up with when I should be working or otherwise being a productive member of society.

Today’s edition: What I would do if I started a band. It’s all about branding and getting one’s name out there, especially in the viral, bottom-up Internet distribution era. And here’s a can’t-miss solution to that particular problem:

Band Name: The Hot New Talent
Album Title: The Brilliant Debut Album
First Track: The Smash Hit Single

Thus whenever someone encounters my song on iTunes or hears about it on the radio, they’ll hear/read/encounter this: “It’s The Smash Hit Single off The Brilliant Debut Album by The Hot New Talent.” The novelty factor alone will get people to give the music a listen.

My hypothetical band would still need to have, you know, talent (not all that much, really, but a bit), and then I’d be on way to rock ‘n roll supremacy. Or at least a “Where Are They Now” segment on VH1 10 years from now. I’ll take whatever I can get.

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